my work sits somewhere between product thinking, visual design, storytelling, and technology. i’ve worked across digital products, design systems, ai experiences, brand identities, and everything in between — from early ideas and prototypes to products used by real people.

i’m particularly interested in the messy part before everything makes sense: understanding the problem, finding the right direction, testing ideas quickly, and giving them a clear visual language.

recently, i’ve been spending more time exploring ai, rapid prototyping, and new ways designers can move from idea to working experience without losing craft along the way.