Coca-Cola
The project with Coca-Cola focused on rethinking how content was structured, surfaced, and shared across a complex digital ecosystem. With a vast amount of content produced across markets, platforms, and devices, the challenge wasn’t a lack of material, it was how that content was organised, accessed, and experienced by users. My goal as a Senior Designer was to transform a fragmented, heavy experience into something clearer, more fluid, and designed around sharing as a first-class action rather than an afterthought.
Year
2018
Field
Web Design, UI/UX
Tools
Figma
This meant redesigning the way content lived across the website so it could be easily discovered, understood, and shared without friction. Sharing needed to feel natural, immediate, and integrated into the experience, rather than hidden behind secondary interactions.
Content architecture was restructured to surface the most relevant and engaging content earlier in the experience, reducing depth and cognitive load. Sharing actions were brought forward and integrated directly into key content areas, making them visible and accessible from the main parts of the website. A more consistent information architecture and visual language was introduced across pages and countries. This helped unify the experience globally, while still allowing for local flexibility.
