Lightful
Lightful AI was an AI-powered creative platform designed to help nonprofits generate campaigns, stories, personas, visuals, and fundraising content through a unified conversational experience.
Year
2024/2025
Field
Product Design, Branding
Tools
Figma
As part of the product vision at Lightful, I explored how generative AI could simplify complex creative workflows for nonprofit teams — reducing the friction between strategy, storytelling, and execution.
My role focused on shaping the product experience, interaction flows, and overall design direction, transforming multiple standalone AI tools into a more cohesive platform centered around accessibility, clarity, and fast content generation. The experience combined conversational AI with structured creative actions, allowing users to move seamlessly from idea generation to campaign execution within a single workspace.
Lightful Academy is a conceptual AI-powered learning platform designed to make online education feel more adaptive, immersive, and human.
As a Product Designer, I explored how AI could evolve from a simple assistant into an integrated learning companion — helping users summarize lessons, generate study notes, track progress, and better understand educational content in real time. The project focused heavily on mobile-first UX, building a cinematic and minimal interface that combines dark visual aesthetics with clear educational flows, aiming to create a more engaging and personalized learning experience.
Dono is a conceptual fundraising platform designed to make donating feel more personal, transparent, and accessible through a mobile-first experience.
As part of the product exploration at Lightful, the project focused on simplifying the relationship between donors, organizations, and fundraising campaigns — creating a smoother flow for discovering causes, tracking impact, and contributing in just a few steps.
From a UX perspective, I explored how trust, emotional storytelling, and financial clarity could coexist within a clean and highly approachable interface. The product also introduced dedicated experiences for both donors and organizers, allowing campaign management, donation tracking, and community engagement inside a unified ecosystem.
